Because it is silly bullshit meant to placate dumb white people that can easily be vulnerable to this sort of marketing tactic. This marketing strategy where companies express commitments to fight injustice while avoiding specifics as to what precisely is wrong, what needs to change, and exactly what they are going to do about it. Every single fucking company does this and it's empty rhetoric. They don't offer one fuck. This is precisely the identical EA that censored the word"Kaepernick" out of a song in numerous games now in an effort to avoid offending their delicate white participant base. People catching that and calling it out is not nihilism. It's realism. What does saying something accomplish?
Do not give corporations brownie points for doing the easiest thing. This can be corporate slacktivism, all noise no actions. Donations, shouting out to resources people are able to use or donate to themselves, doing anything with any material more than saying"shouts out to oppressed minorities, we will wait to market to you until you've got some attention to spare?" Or, the best case scenario, just imagining a delay without tying it into something entirely unrelated to them except for its impact on their reveal. It is not, till they wish to feign reevaluate their marketing plan is an act of solidarity. Solidarity just means that they agree with their cause, and there is nothing that suggest they do not. Yes, there's, the fact that they have done nothing to benefit anybody but themselves. They just delay it without claiming that delaying an ad is somehow"in solidarity" with present protests. Do not be a fool that thinks there is any weight whatsoever to some corporate entity"carrying a negative" by delaying marketing materials. I don't believe this is a bad thing or a good thing. It's a completely pointless, neutral item and EA deserves no credit for it.